Getting the most from your website.

Reload Media are pleased to announce that they have recently partnered with iCreate Solutions, who deliver quality web development and graphic design solutions. This partnership will allow both businesses to deliver more comprehensive services to our clients.

Reload Media are a digital marketing agency who specialise in driving unbranded traffic to websites. Our core services include Search Engine Optimisation (SEO), Pay-Per-Click Marketing (PPC) and Social Media Marketing. While iCreate Solutions build online shop fronts (in the form of websites), Reload Media look to bring traffic through the door and have visitors enquiring or purchasing once they get there.

With such a relationship it’s important to provide ongoing collaboration so that client’s needs are better met. It’s also important that clients appreciate the need for a more collaborative approach as this will ensure the best Return on Investment (ROI) from their digital strategy.

Too often in our industry we come across businesses that view their website as being a once-off purchase. However, given the time and resources invested into any digital strategy, website reviewal and maintenance should be a cyclical process. For this reason, it is important to analyse the data that can be extracted from your website and look for improvements to be made. Google Analytics is a tool that, when used correctly, can provide endless statistics on the performance of your website.

Any good digital marketing company should strive to deliver traffic to a website but also monitor how this traffic is converting into sales or enquiries. They should look to see when visitors are engaged and when they are ‘bouncing’ back to the search results. Components such as content, design and navigation are vital in ensuring that your website is converting visitors into customers. Where there is room for improvement, you may be provided with some recommendations to be implemented by your web designer.

It’s important to understand that these recommendations are not a criticism of a web developer’s work. Rather, a reflection of the ever changing medium upon which you are engaging with your customers. Just consider the importance of incorporating social media links into a website today compared to 5 years ago.

Given the potential for your website to earn sales and revenue for your business, website analysis and ongoing maintenance is vital. For optimal results, you will need to ensure that your website developer and digital marketing agency are on the same page (or webpage if you will).

Kind Regards,

Aimee Doherty
Digtital Sales Consultant
Reload Media

Thanks Aimee for  writing our guest blog, contact iCreate today and get your free Website Analysis with Reload Media. Let’s get your website working as hard as it should for  your business.

soniakeen
Hi, Sonia Keen here, owner of iCreate Solutions. I am also a graphic and web designer, passionate about helping your business succeed with outstanding design that helps your business grow.